Retail Video Analytics for Smarter Store Operations
How a leading department store chain supercharged store operations, improved compliance, and increased customer happiness using AI-powered video analytics
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They are home to a multitude of leading international and national brands in apparel, fragrances, accessories, cosmetics, footwear, home décor, and furnishings, catering to the needs of the entire family. As one of the largest department store chains in India, they aspire to provide customers with a world-class retail shopping experience.
Their vision is “to be an inspirational and trusted brand, transforming customers’ lives through fashion and a delightful shopping experience every time.” Embracing the philosophy of “Start Something New,” they are redefining retail innovation in India by blending technology, retail analytics, and customer-centric service. Explore how retail video analytics is transforming store operations across the industry.
Operational Challenges in Multi-Brand Retail
As one of India's largest department store chains, the client faced growing challenges in maintaining operational excellence across multiple locations with diverse product categories and high customer volumes.
Customer Intelligence Gap
No visibility into customer demographics, footfall patterns, dwell time, or shopping behavior across store sections.
SOP Compliance Monitoring
Difficulty ensuring staff adherence to standard operating procedures, PPE compliance, and service protocols at scale.
Security & Loss Prevention
High security costs with limited ability to proactively detect suspicious behavior, intrusions, or theft across large store floors.
High Research Costs
Expensive manual research methods for understanding store performance, customer profiling, and resource utilization.
The AIVIS Solution
AIVIS is a specialized video analytics platform for Industry 4.0, built to make retail environments smarter, safer, and more efficient. Available in cloud, on-device, and hybrid models, it gives businesses the flexibility to scale video analytics across multiple locations. See how similar insights boosted sales from footfall to conversion in another retail deployment.
Edge Deployment & Seamless Integration
One of the biggest advantages of the AIVIS Video Analytics solution is that it works seamlessly with the client's existing CCTV cameras, eliminating the need for expensive hardware upgrades. With powerful edge deployment capabilities, AIVIS ensures faster processing and minimal resource usage, making the solution both cost-effective and efficient.
Customer Intelligence & Demographics
AIVIS enabled powerful customer intelligence by capturing demographics, tracking footfall trends, and identifying unique versus repeat customers. Advanced features such as facial expression analysis and dwell time measurement provided deeper insights into how shoppers interact within the store.
Heatmaps, Path Tracking & Shelf Analytics
Through heatmaps, customer path tracking, shelf analytics, and eye tracking, AIVIS helped uncover shopping patterns and optimize store layouts. These insights allowed the company to improve product placement, enhance the customer journey, and boost sales conversions.
Core AIVIS Modules for Retail Operations
| Module | Functionality |
|---|---|
| Employee Presence at Counter | Real-time monitoring of counter staffing and alerts for unmanned stations |
| Store/Shutter Opening/Closing | Automated tracking of store hours compliance and schedule adherence |
| Dwell Time in the Store | Customer engagement measurement across zones with time-based analytics |
| Heatmaps | Visual traffic pattern mapping for layout optimization and product placement |
| Customer Path Tracking | Track customer movement paths through the store to understand shopping flow |
| Shelf Analytics & Eye Tracking | Monitor product shelf interaction to optimize placement and inventory |
| Cap/Hairnet/Face Mask Detection | PPE compliance monitoring with real-time violation alerts |
| Intrusion & Motion Detection | Unauthorized entry detection with instant security alerts |
| Suspicious Behaviour Monitoring | AI-powered detection of loitering, unusual crowd patterns, and risky behavior |
| Fire, Smoke & Hazard Detection | Early detection of smoke, fire, or hazardous anomalies for faster emergency response |
Measurable Results
Additional improvements: 60% resource utilization optimization and 40% enhancement in customer profiling accuracy.
Ready to Transform Your Retail Operations?
Join leading retailers using AIVIS to boost conversions, optimize operations, and drive measurable growth. Get started with a free demo today.
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